The Right Ad.
The Right Person.
The Right Moment.
Gene Digital manages paid campaigns across every major platform — from Google Search to TikTok — with a singular focus on return on your investment.
Immediate Reach.
Measurable Results.
Paid advertising is the fastest way to put your business in front of people actively looking for what you offer. Done well, it’s one of the highest-ROI investments a growing business can make.
Done poorly, it burns budget fast. Gene Digital’s specialists have managed campaigns across all major platforms for businesses just like yours — and we know what moves the needle.
Every Channel. One Team.
We don’t dabble — we’re specialists across each platform, with hands-on experience running campaigns for SMBs in competitive markets.
Google Ads
Reach people the moment they search for your product. We manage Search, Display, Shopping, and Performance Max campaigns.
- Search & brand keyword strategy
- Shopping & Performance Max
- Remarketing audiences
- Smart Bidding & conversion tracking
Meta / Facebook Ads
The most powerful platform for interest-based targeting — ideal for awareness, lead generation, and e-commerce.
- Prospecting & retargeting funnels
- Advantage+ campaign management
- Carousel, video & lead ads
- Pixel setup & event tracking
TikTok Ads
A huge opportunity for brands connecting with a younger, engaged audience through authentic short-form video.
- In-Feed & TopView formats
- Spark Ads & creator partnerships
- TikTok-native creative strategy
- Pixel & event tracking
Snapchat Ads
Reaches a unique 13–34 demographic — effective for app installs, brand awareness, and event-driven promotions.
- Snap Ads & Story Ads
- Dynamic Ads for catalogues
- App install & re-engagement
- Lookalike & custom audiences
Apple Search Ads
The highest-intent app discovery channel — placing your app at the top of App Store search results.
- Search Results & Today Tab
- Keyword strategy & bid management
- In-app event optimisation
- Integration with ASO strategy
Multi-Channel Strategy
Running across multiple platforms unlocks powerful synergies — retargeting users, unified reporting, full-funnel visibility.
- Cross-channel attribution
- Unified budget reporting
- Consistent brand messaging
How We Run Your Campaigns
Audit & Strategy
We understand your goals, audience, and competitive landscape — then build a platform strategy to match.
Precision Setup
Campaigns built from the ground up: tracking verified, audiences structured, creative aligned with best practices.
Ongoing Optimisation
Daily monitoring with weekly refinements — bids, audiences, creative — to continuously improve efficiency.
Transparent Reporting
Monthly reports in plain English. You always know what’s running, what’s working, and what comes next.