Paid Advertising
The Right Ad. The Right Person.The Right Moment.
Gene Digital manages paid campaigns across every major platform — from Google Search to TikTok — with a singular focus on return on your investment.
Google AdsMeta / FacebookTikTok AdsSnapchatApple Search Ads
Why Paid Advertising
Immediate Reach. Measurable Results.
Paid advertising is the fastest way to put your business in front of people who are actively looking for what you offer. Done well, it’s one of the highest-ROI investments a growing business can make.Done poorly, it burns budget fast. Gene Digital’s specialists have managed campaigns across all major platforms for businesses just like yours — and we know what moves the needle.
6Platforms ManagedSMBSpecialist FocusFullFunnel CoverageClearROI Reporting
Platform Expertise
Every Channel. One Team.
We don’t dabble — we’re specialists across each of these platforms, with hands-on experience running campaigns for SMBs in competitive markets.
🔍Google AdsReach people the moment they're searching for your product or service. We manage Search, Display, Shopping, and Performance Max.→Search & brand keyword strategy→Shopping & Performance Max→Remarketing audiences→Conversion tracking & Smart Bidding
📘Meta / Facebook AdsFacebook and Instagram remain the most powerful platforms for interest-based and demographic targeting — ideal for awareness, leads, and e-commerce.→Prospecting & retargeting funnels→Advantage+ campaign management→Carousel, video & lead ads→Pixel setup & event tracking
🎵TikTok AdsTikTok's ad platform is a huge opportunity for brands that can connect with a younger, highly engaged audience through authentic short-form video.→In-Feed & TopView formats→Spark Ads & creator partnerships→TikTok-native creative strategy→Pixel & event tracking
👻Snapchat AdsSnapchat reaches a unique 13–34 demographic that's hard to find elsewhere — effective for app installs, brand awareness, and event-driven promotions.→Snap Ads & Story Ads→Dynamic Ads for product catalogues→App install & re-engagement→Lookalike & custom audiences
🍎Apple Search AdsThe highest-intent app discovery channel available — placing your app at the top of App Store search with conversion rates that outperform all other mobile channels.→Search Results & Today Tab→Keyword strategy & bid management→In-app event optimisation→Integration with ASO strategy
🚀Multi-Channel StrategyRunning campaigns across multiple platforms unlocks synergies — retargeting users across channels, allocating budget to what's working, building a full-funnel story.→Unified cross-channel reporting→Dynamic budget allocation→Cross-channel attribution
Our Approach
How We Run Your Campaigns
01Audit & StrategyWe start by understanding your goals, audience, and competitive landscape — then build a platform strategy to match.02Precision SetupCampaigns built from the ground up: tracking verified, audiences structured, creative aligned with platform best practices.03Ongoing OptimisationDaily monitoring with weekly refinements — bids, audiences, creative, placements — to continuously improve efficiency.04Transparent ReportingMonthly reports in plain English. You always know what's running, what's working, and what we're doing about what isn't.