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what is on page seo and off page seo

What Is On-Page SEO and Off-Page SEO?

Most successful websites start with quality on-page seo and off-page seo. In order to rank higher, Google wants to know exactly what your site is about. They want to make things easier and more relevant for your customers. Factors such as meta tags, backlinks and content need to be considered when analysing how well your site is optimised.

On-Page SEO

On-page SEO is the practice of optimising individual webpages. On-page SEO helps Google understand what exactly your site is about.

This includes the optimisation of:

  • Content
  • Keyword Selection
  • Titles, Meta Tags, Descriptions and URLs
  • Headings
  • Links – Internal and External.
The key thing is to make sure your website can be easily crawled and understood by Google’s algorithms. Make sure the site architecture is efficiently laid out and aspects such as the keywords, images  and URLs are well optimised.
on page seo

Off-Page SEO

Off-page SEO is the external work performed to help improve the popularity and drive referral traffic to your website.

Including activities such as:

  • Guest Posting
  • Social Media Engagement
  • Forums
  • Blog Sites
  • Influencer Outreach
  • Newsletters.
Focusing on these activities will result in greater awareness for your website. Receiving backlinks from other authoritative websites in your niche will result better rankings for your own site.
chain links